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When the logo can essentially cross borders and reach out to different demographics, then you discover the influencing power of a great logo. When this happens, you know you have a logo that works. The Playboy logo has also appeared connected to charitable causes which have elevated the brand into avenues that may not be connected to the original product line. In fact, the rabbit bunny logo is so powerful a marketing tool that merchandise that bears it has created a stable revenue stream for the company. The Bunny Rabbit logo, especially when it appears on various types of merchandise, elevates that product into a completely different class. What we learn from this in marketing is another nod to the “less is more” camp. It became the Playboy empire’s trademark. He originally envisioned the rabbit head as a stylized endpoint to articles. He was 93.Īrt Paul in Playboy’s offices in Chicago in the early 1980s. The cause of death was officially noted as “complications of pneumonia” and Paul passed quietly in hospital in the Chicago area with his wife, Suzanne Seed by his side. Sadly, the creator behind the iconic rabbit head logo passed away in April 2018. The thought behind this colour choice is that black conveys luxury, class and professionalism.Īrt Paul’s legacy lives on. The stylised rabbit head with a bow tie and collar appears in solid black. The Playboy logo remains the same from the first time it was used in January 1954, although it was not originally recognised as the official Playboy logo until sometime later. It actually turned each monthly issue of the magazine into an unofficial puzzle or game with the Rabbit logo sometimes being extremely well hidden with creative placement of props and other front cover elements such as the stunning female models who greeted readers from the newsstand. The Playboy logo itself first appeared in Issue #2, which was dated and eventually the joke in the Editorial Department was to ‘hide’ the rabbit logo somewhere on the front cover. He liked the concept because he viewed rabbits and bunnies as “shy, vivacious, jumping – sexy.” Hef saw it in a slightly rawer manner saying that in America, the rabbit, or bunny has a sexual meaning.
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The original vision, according to Paul, was for something that was “frisky and playful…but had a humorous sexual connotation.” Apparently, after the amazing success of Issue #1, which was updated as Hef feared his men’s lifestyle magazine may only have a single press run, the masterminds at Bunny HQ jumped on an idea and devised a plan for a logo to brand the product. The logo was the work of Playboy’s Art Director Art Paul. However, as much work, thought and effort Hef put into his product, the iconic Bunny Rabbit Playboy logo was not his creation. He more or less micromanaged each and every piece of it. You probably already know that the late, great Huge Hefner was the mastermind behind the empire that grew from the pages of his men’s lifestyle magazine. It’s one of those highly recognisable logos that can be identified in a glance and without the assistance of wordmarks.